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The "Magic" of Marketing - How do YOU make magic happen?
By Ray Mckay of Media City Marketing Group
While working with business and practice owners I'm often surprised to hear the notion that marketing is mysterious and hard to do. It seems impossible to be successful or, somehow, it's "magic" to pull off effective promotion. Perhaps this idea has been instigated by the marketing industry itself to create a regular flow of future business. But, actually, marketing for any kind of business or practice requires consistent application of simple marketing basics. I believe, part of the problem comes from a misunderstanding of marketing. Simply, Marketing encompasses all the actions taken to present and take a product into the hands of someone who will purchase the product or service. It is what one does to make people want the product AND purchase it. The thing is, just like with the product or services you deliver; there is no magic bullet or one-shot cure that is going to handle all of your marketing forever. Successful marketing requires that one create a strategic plan for their marketing actions over time. It should spell out what is to be accomplished and how that will be done. Then, most importantly, it needs to be executed. That means - DO IT! All too often, I find that owners and marketing staff underestimate the effort required. Successful marketing requires that marketing actions go on EVERY day. It's not a matter of sending out a postcard or a newsletter once every 4 to 6 months and sitting back expecting that the business will just flow in. A press release every so often just won't cut it. Reaching out to prospective clients or patients through promotional actions needs to occur regularly and consistently. The frequency that a business reaches out to its database directly affects its marketing success and thereby the financial success of the business. You should have attention on how often you reach out and how many you are reaching. Regular promotional "outflow" is what creates consistent traffic flow of patients and customers over time.
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Effective Strategic & Creative Solutions for Your Marketing
Marketing Magic Creates Success
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The copyright for this content entitled "The "Magic" of Marketing - How do YOU make magic happen?" has been specified by the contributor as:
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This intel was contributed by Ray McKay
Ray McKay
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May, 2012
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